Metricuno is analytics and A/B testing in one tool, built for e-commerce. See where shoppers drop off, change the page in a visual editor, run the test, and keep every learning for the next one.
Analytics, the learning engine and A/B testing in one workspace, so a funnel leak becomes a running test without leaving the tool.
Most stores run an analytics tool, a heatmap tool, a testing tool and a spreadsheet to manage one experiment workflow. Each one is its own script on your pages, its own bill, and the link between them is whoever was in the meeting. Metricuno is all of it in one place.
Every extra tracking script costs you speed on mobile, and speed is conversion. One snippet that does the whole job is the point.
Shopify, WooCommerce and Magento plugins that install the snippet and track product, cart and checkout events for you. Everything else: one script tag.
A Shopify app that adds the tracking snippet to your theme and tracks product, cart and checkout events out of the box. Theme-safe.
A WordPress plugin: upload, activate, paste your project key. Hooks into product, cart and order events automatically.
A Composer module for Magento 2.4+. Covers product, checkout and order events without custom code.
<script async src="…/your-project.js"></script></head>. Events show up within minutes.Metricuno comes from running experimentation programmes inside online stores and getting tired of stitching analytics, a heatmap tool, a testing tool and a spreadsheet together for every single test. It is the one workspace we always wanted.
An observation becomes a belief, a belief becomes an idea, and only then does it become a test. The chain stays attached to the result, so you always know why a test was run.
Winners are called with a two-proportion z-test at 95% confidence, and only purchases that happen after a shopper saw the variant count. No peeking, no vanity lifts.
Hosted in the EU. A cookieless mode with hashed visitor IDs, consent-aware cookie policies, and raw IP addresses that are never stored.
30-day free trial on every plan, no credit card. No per-test fees, no per-seat charges.
For growing online stores running their first experiments.
For teams compounding learnings across multiple stores.
For high-traffic sites and dedicated CRO teams.
On Shopify, WooCommerce or Magento you install the plugin and paste your project key. On anything else you add one script tag before the closing head tag. Either way, the dashboard shows your first events within minutes.
Yes. The visual editor lets you click any element on your live store and change copy, styling, position or visibility, then launch the test. Changes that need backend logic are still a developer job, but the test setup, targeting and results stay in Metricuno.
With a two-proportion z-test at 95% confidence on conversion rate, and a strict attribution rule: only purchases that happen after a shopper saw the variant count. You see users, conversions, revenue and significance per variant, updated daily.
Yes. Many stores keep GA4 for marketing attribution and use Metricuno for funnels and experimentation. If your GA4 property exports to BigQuery, you can also import that history so your funnels are not empty on day one.
A structured chain from observation to belief to idea to test. Every test result feeds back into the belief it was testing and updates its confidence, so the next test starts from what you already know instead of from a blank backlog.
It is hosted in the EU and built for it: a cookieless mode with hashed visitor IDs, consent-aware cookie policies for the tracking cookies, and raw IP addresses that are never stored.
Yes, in a deliberately small form. Once your tracking is live, one AI review of a single page is included in the trial, and paid plans include more. We are expanding it carefully rather than making it the whole product.
Use the script tag. BigCommerce, headless setups and custom builds all work the same way, with e-commerce events sent through the standard data layer.
30 days free. No credit card. If you don't upgrade, the trial simply ends.